Wishful Empowers Septwovles to Make a Splash at Milan Fashion Week Again
- WISHFUL
- Oct 2, 2023
- 1 min read

As the global economy gradually recovers, the exchange of fashion culture becomes more and more important in the post epidemic period. Chinese fashion brands are actively stepping out of the country to start their internationalization journey. As a leading Chinese menswear brand, Septwovles will make its fifth appearance at Milan Fashion Week, once again showing the world the vitality and creativity of Chinese fashion. In this fashion feast, Wishful, as the Italian strategic partner of Septwovles, plays a key role in helping.

Wishful has always been committed to becoming a bridge for trade and cultural exchange between China and Italy. On the occasion of Septwovles’ appearance at Milan Fashion Week, Wishful once again demonstrated its importance in strengthening Sino-Italian cooperation. As Septwovles’ internationalization journey continues to move forward, Wishful’s mission is to provide a full chain of advertising and e-commerce omni-directional marketing solutions for Chinese and Italian companies, helping Septwovles to develop a professional strategy in order to promote the brand more accurately and to increase its international visibility, as well as to bring more opportunities for conversion results.

Septwovles has been a leader in Chinese fashion since 2015, and its many appearances at Milan Fashion Week have contributed to the spread of Chinese culture and the rise of Chinese fashion brands. Each fashion show conveys the essence of Chinese national aesthetics, blends oriental elements with modern fashion, and attracts the attention of the international fashion world. septwovles’ brand strategy continues to innovate, taking jackets as its core merchandise and deeply interacting with consumers through e-commerce channels and other means, which allows the brand to remain competitive in the market.