Simplifying Ticket Sales on TikTok

TikTok is not just a platform for connecting people through short - form videos; it's now also a hub for promoting and selling tickets for live experiences. With the new ticketing functionality, TikTok has collaborated with several ticketing partners, including Ticketmaster, AXS, Eventim, Eventbrite, and Humanitix, and more partners are on the way.

How It Benefits Creators and Their Communities

The ticketing functionality streamlines the entire process for creators and their followers. Creators can now effortlessly promote events and other experiences to their audience. Fans can purchase tickets without ever leaving the app, which means a more seamless and convenient experience for everyone involved. Whether you're selling tickets directly from your posts, promoting upcoming brand events, or just providing general information about events, the ticketing feature gives your followers direct access to the most sought - after tickets.

Getting Started

Here's a simple guide on how to start using this feature to promote events:

Step 1: Create a New Video

Craft a compelling video. Make sure to include an engaging description, an eye - catching thumbnail, and most importantly, the location where the event will take place. A well - made video can attract more attention and increase the likelihood of people clicking through to the event.

Step 2: Add a Link

Click on "Add Link," then select "Tickets" and choose the event provider from the list of available partners. This step connects your video to the ticketing platform.

Step 3: Select Your Event

Search for your events by name and choose the ones you want to link to your video. You can even link multiple events, and users will see the most relevant ones based on their geographical location.

Step 4: Publish Your Video

Once you've completed the above steps, simply click "Publish" to share your video with your followers. The linked event details and ticketing options will be easily accessible to them.

It's time to go beyond just sharing content! Let your community know about all the amazing live experiences that interest you and provide them with a simple way to be a part of those events right from your TikTok videos.