New Milestone in Live Commerce | Our Top Creator @lukefinds40 Wins TikTok Shop Italy Spring Deals Campaign “TOP LIVE GMV” Award

Recently, the TikTok Shop Italy Summer Sale Matchmaking Event was grandly held at MAXXI – National Museum of 21st-Century Arts in Rome. The event gathered leading sellers and outstanding creators across Italy. The TikTok Shop Awards ceremony for the Spring Deals Campaign took place onsite to recognise high-performing e-commerce creators with outstanding results achieved during the spring promotional period.

During the highly anticipated awards segment, @lukefinds40, our flagship live streaming creator, claimed the prestigious TOP GMV (LIVE) Award for exceptional live-stream sales performance throughout the Spring Deals Campaign.

The creator’s featured graphic was displayed on the main screen during the ceremony. @lukefinds40 took the stage to receive the custom TikTok Shop shopping-bag-shaped crystal trophy and shared insights on live streaming operations. This honour serves as official recognition from the platform of the creator’s outstanding live conversion capability and commercial content value.

As our core asset focusing on the European TikTok e-commerce track, @lukefinds40 has long specialised in the Italian local market. Leveraging native live streaming communication strategies, targeted product selection and consistent, long-term live broadcast schedules, he continuously optimises the conversion path from traffic to transactions, setting new sales records in live rooms.

This award not only validates the creator’s individual capabilities, but also marks a major milestone for our European cross-border live streaming business. Moving forward, our team is fully preparing for the upcoming TikTok Shop Italy Summer Sale. We will keep refining live content and supply chain collaboration to unlock further growth opportunities, and explore new prospects for cross-border e-commerce in Europe together with TikTok Shop.