In June 2022 Wishful partnered with Webidoo, Europe’s first offline experience shop for technology products, to promote Wishful’s signature products on their online shop. In order to give customers a better experience of the products, the first consumer concept was introduced, allowing customers to rent the products they are interested in and use them for a period of time before deciding whether to buy them. It is also a reflection of wishful’s customer-focused corporate philosophy.