In today’s era of globalization, trade and cultural exchange have become increasingly important. Wishful’s mission is to provide end-to-end advertising and comprehensive e-commerce marketing solutions for Chinese and Italian businesses. We assist clients in formulating professional strategies to ensure that brand advertisements reach their target audience with precision, enhancing brand awareness and creating more opportunities for conversion. At the same time, we are committed to serving as a bridge for trade and cultural exchange between China and Italy. We believe that through digital marketing and advertising, we can convey brands and messages on a global scale, promoting international cooperation and understanding. We firmly believe that every successful service is an opportunity for cultural exchange.
On September 27, 2023, the Mayor of Asti, Italy, embarked on a profound cultural and trade journey to the city of Lishui in Zhejiang Province, China, highlighting the crucial role played by Wishful as the key link connecting China and Italy. This visit not only opened new doors for cultural and trade connections between the two cities but also underscored the importance of Wishful as the bridge between China and Italy.
During this visit, the Mayor of Asti deeply appreciated the breathtaking scenery and millennia-old traditions of Lishui, finding the “soul of China” in this city. This discovery merged the cultural exchanges between the two cities, revealing profound connections between their cultures. During the visit, he expressed his gratitude to the local authorities in Lishui and to those who allowed them to visit Yingxing Tower. The openness and warmth he encountered deeply moved him.
The Mayor explored historical landmarks in Lishui, especially Yingxing Tower, an iconic structure that excited him immensely. Climbing to the top of this building, listening to stories from centuries ago, the Mayor gained a deeper understanding of the significance of Chinese traditions and culture, as well as the precious heritage that has been passed down over 5,000 years.
Furthermore, he was astonished to discover the ancient irrigation system of the Li Canal, dating back to as early as 505 BC, created 1,500 years ago. He believed that this ancient tree-lined avenue had the potential to become a more widely known tourist attraction, attracting more visitors and further promoting Sino-Italian cultural trade.
The Mayor expressed his gratitude for the warm hospitality of the local people, particularly mentioning the experience of tasting chilled plum wine at an ancient inn. He was deeply impressed by the taste of traditional Chinese sweet wine and saw the potential for this product in the Italian market, sparking discussions with his Italian friends about introducing it to Italy.
The Mayor’s visit also allowed him to delve into Lishui’s cultural streets, where he interacted closely with artisans and students from art schools, experiencing the perfect blend of tradition and modernity.
Lastly, the Mayor of Asti mentioned the future of Lishui, where many people returning to their hometowns brought back experiences and cultures from the outside world, establishing new businesses. This indicates the ongoing development of the community, which scholars should pay attention to and study, as emphasized by Wishful, serving as the bridge between China and Italy.
Throughout the entire visit, the role of Wishful cannot be overlooked. As a specialist in digital marketing, Wishful provided a valuable opportunity for the meeting between the Mayor of Asti and the government of Lishui. Our professional team will assist both businesses in formulating digital marketing strategies to better promote economic development. Wishful will contribute to strengthening cultural and trade connections between China and Italy, bringing new business opportunities to both cities and businesses, jointly creating a more prosperous future. As the link between Asti and Lishui in terms of culture and trade, Wishful will continue to work hard to promote closer Sino-Italian cooperation, contributing to the prosperity of trade and cultural exchange.
