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    Wishful and HKTDC join hands to lead the new style of business

    We are proud to announce that Wishful has joined hands with the Hong Kong Trade Development Council (HKTDC) to embark on a new chapter in the Chinese-Italian business market. As an organization responsible for promoting Hong Kong’s foreign trade, HKTDC has established 50 offices worldwide. Over the past 50 years, HKTDC has been creating business opportunities between Hong Kong companies and their counterparts worldwide, promoting Hong Kong as an ideal trading platform for businesses with China and the entire Asian region. HKTDC also strives to facilitate global small and medium-sized enterprises in conducting business through Hong Kong’s commercial platform. Today, Hong Kong remains a crucial market for developing trade relationships with Asia and China. The Milan office continues to support small and medium-sized Italian enterprises and startups, providing a range of services through HKTDC’s online and offline platforms, including investor research, networking, and business relationship support.

    Wishful has been dedicated to the cross-border e-commerce market between China and Italy. Through various forms of content, such as short videos and live streaming, we offer users a more personalized, vibrant, and efficient consumer experience. Additionally, we actively collaborate with high-quality partners to provide global merchants with diversified choices and full industry-chain services. Specifically targeting global market users, we offer precise information delivery and optimization of advertising effectiveness for advertisers, as well as in-depth market analysis for local implementation. By understanding market-oriented information more effectively, we establish an all-in-one interconnected business service to swiftly, accurately, and intuitively identify and connect with customers’ needs.

    It is our important mission to introduce more high-quality European and American enterprises into the Chinese market, with a focus on achieving sustained sales for B2B operations. Simultaneously, we strive to facilitate the interaction and advertising collaboration between overseas and domestic influencers, enabling more overseas companies to enter the Chinese market. We provide comprehensive and end-to-end advisory solutions, combining local Key Opinion Leaders (KOLs) and Key Opinion Shapers (KOSs) to promote products or brands.

    As a leader committed to driving the development of e-commerce and advertising industries, Wishful has showcased its remarkable capabilities through the collaboration with HKTDC in commercial film production. Our creative team combines a unique artistic perspective with commercial demands to create unforgettable commercial promotional videos. Each frame reflects innovation and passion, aiming to present products and brands in the best possible light and help businesses stand out in the competitive market.

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