1 short and precise, interesting content
In the 5G era, the era of fragmentation, people’s access to information and entertainment has been separated from the traditional time limit for information acquisition, and the video content suitable for viewing in the mobile state and leisure state is played on new media platforms, and the length of the video is generally between 15 seconds and 5 minutes, which is more easily accepted by people. Compared with text images, video can bring users a better logical experience and is more vivid in its presentation, which can convey the message the creator wants to convey to the audience in a more realistic and vivid way. Due to time constraints, short videos showcase content that is often quintessential, in line with users’ fragmented reading habits and reducing people’s time costs. The core concept of short videos is – short time, if the content is not refined and does not capture the user in the first 3 seconds of the clip, it will not be captured later. Jitterbug does not promote long videos, the possibility of relying on long videos to explode the powder is very small, so do short videos to absorb powder.
2 interactive, social stickiness
The first flag of the development of Internet communication is interactive, in this era of mobile phone outbreak, shortened the distance between people also facilitates the communication between people. Interaction is inseparable in the online world, no matter what the industry. Similarly, in each of the major short-form video applications, users can like and comment on videos, as well as send private messages to the video publisher, who can also reply to comments. This enhances the interaction between the deliverer and the user, increasing social stickiness and reflecting another important element of short films – bringing them closer together and enabling communication.
3 Grassrootsism
Everyone has their own dream of acting, and every vegetarian wants to be a star. The rise of short films has set most grassroots short film creators on fire. Compared to traditional media, the threshold for short videos is slightly lower, and creators of short videos can create according to the direction of the market and recent popular content. Such works are loved by many netizens, such as grassroots stars like Du Zijian, Zhong, Li Ziqi and papi sauce, who are as hot as can be in ShakeYin.
4 funny and entertaining
These short films are mainly funny and creative, and have quickly gained a large number of fans on the Internet. With entertainment, light-heartedness and humour, these short films largely reduce people’s real-life pressure, and when they turn on the TV in their spare time, they can bring a bit of fun to their boring lives.
5 Creative editing methods
Short films are often edited with personality and creativity, or beautifully produced and shocking, or using more rhythmic transitions and rhythms, or funny and ghostly, or adding commentary, commentary, etc., so that people still feel uninterested in watching it and want to watch it again, just like the recent hot shake video, which has caused many people to follow the trend of filming. The idea of attracting viewers with the creativity of the account is also worthy of the above-mentioned communication, which is the embodiment of Jitterbug’s “recording the good life”.
