The way of traditional media information dissemination is one-way, linear and non-selective. It shows that the information is released to the audience by the publisher of the information at a specific time, and the audience passively accepts the information and lacks the feedback of the information. This kind of static communication makes the information fluency weak and the communication effect poor. The short video communication method is two-way, each audience is both the recipient of information, but also the disseminator of information, and thus interactive, the dissemination effect is obvious.
2 Receiving way from fixed to mobile
The development of wireless mobile technology makes short video with the characteristics of mobility, through the mobile Internet technology, so that the cell phone browsing the web, watching TV and so on to achieve dynamic, not only limited to fixed places.
3 more personalized communication behavior
Douyin, WeChat, Kuaishou, Volcano and other new communication methods make everyone become the publisher of information, personalized expression of their own views, spread their own concerns about the information. The content and form of communication are entirely my own. On the one hand, the personalized mode of communication allows people to experience the pleasure of releasing information and influencing others.
4 Real-time dissemination speed
Compared with the traditional communication media, new media communication with the help of Internet technology, information dissemination has become more rapid, real-time information received, real-time feedback has been made accordingly is no longer difficult.
5 Diversification of communication content
From traditional media to short video, the biggest change is also reflected in the diversification and integration of communication content, traditional paper media through the plane display text information, picture information, and now, with the short video form, while the dissemination of information with text, pictures, sound and so on in one has become possible to improve the amount of information, enhance the breadth of information.
6 Facilitate enterprise propaganda
In the past, corporate publicity is only the recording of corporate videos or promotional pages uploaded to the official website, which is not conducive to the development of small businesses. In the short video platform to assist small businesses can also be simple and convenient to achieve the purpose of self-promotion of the company.
