- Product introduction
The purpose of short video marketing for businesses is to trigger instant conversion of customer consumption behaviour. Then, you have to make the short video ad fully reflect the function and selling point of the product through creativity and design. - Marketing activities
In recent years, there has been a wave of anniversary and various festive promotions, and more and more merchants are recognising the importance of advertising in marketing campaigns. With the development of the video industry, long and tedious text content and single graphic introduction can no longer meet the needs of customers. In the era of fragmented information, the speed of information transmission has increased significantly, indirectly requiring merchants to deliver their event features to customers in a very short period of time, and short videos of marketing activities can play this role precisely. - Brand interpretation
For small and medium-sized brands, marketing short videos are a good speed-up track that can enable products to reach users and promote conversion in large numbers and quickly. However, when the brand has reached a certain stage of development, it still needs to invest in more frequent and higher quality short video brand advertising, so as to enhance the height of the brand, maintain exposure and maintain the word-of-mouth rate. - IP building
Whether it is product IP, founder IP or knowledge-based IP, all can take advantage of the strong visual impact and good user experience of short videos to create emotional resonance with the audience and promote the strong rise of IP.
What are short video ads used for?
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