TikTok is a popular short-form video-sharing social media platform, known for its funny lip-syncing videos. The platform is especially popular among teenagers and has over 200 million monthly users on iOS and Android. The platform has shown strong growth in terms of popularity and usage. And, the type of video content shared on it has also changed a lot since its launch. In this post, we will discuss 21 different types of videos that you can post on TikTok to boost your popularity and follower count. Read on and find inspiration from these popular types of TikTok videos.
1. Social Media Challenges
It is safe to assume that most people know about viral social media challenges like the Ice Bucket Challenge. These challenges tend to span across platforms and go viral. Therefore, if gaining more followers is your main goal, then you should participate in trending challenges and post those videos on TikTok. Moreover, if you want to take it further, you can start your challenge using a branded hashtag and hope it goes viral.
2. Videos Based on Trending Hashtags
Another quick way to instantly get more views on your TikTok videos is to make videos on trending topics. You can search for trending hashtags on TikTok and create a video on the same theme using those hashtags. This strategy works because you are copying already popular trends and making videos that have a high probability of being liked.
3. Dance Videos
Anyone who uses TikTok regularly can tell you that the platform is filled with dance videos. Creators are using it to showcase their dancing talent and often invite other people for group dance performances. If you have any dancing talent, then this type of video will help you gain more followers.
4. Song Imitations
These are the videos, popularised by TikTok, where people lip-sync to a song and even enact the lyrics. Sometimes they recreate a scene from the original video. Sometimes they give their twist to it. Regardless of how you want to do it, lip-syncing videos of popular songs are a sure-shot way to get more viewers on TikTok. Here’s an example of a duo of girls enacting Rihanna’s song. The video got 7.4 million views.
5. Dialogue Reenactments
Adding to the previous point, lip-syncing videos can also be made for famous movie dialogues. The most popular ones often have a comedic take and enact the dialogue funnily. It doesn’t even have to be a movie dialogue, but can be any random conversation. You can do it alone or ask your friends to join you. Take a dialogue and reenact it in an interesting way to get more viewers.
6. Cute Animal Videos
People love watching cute animal videos.
7. Making Art
This one is for all the artists out there who want to showcase their talent on TikTok. Just record a video of yourself making an art piece, increase the speed, and post the video. This works for all types of arts, crafts, and DIY projects. You can even record your friends or family members if they are the creative ones.
8. Satisfying/Calming Videos
These are the kind of videos where something seemingly mundane or weird can be oddly calming to the viewers. These kinds of videos are extremely popular on TikTok, Instagram, and other social media platforms.
9. Voiceovers
TikTok has a new voiceover feature that lets users take any video and add commentary to it. There are a lot of possibilities with this feature, so experiment with it, tell stories, make funny commentaries, or anything else that you can think of.
10. Life in Quarantine
These kinds of videos are probably the most relevant in current times when people are locked in their homes amid the COVID-19 pandemic. You can make almost any video showing your life in quarantine.
11. Collaborations with Influencers
Just like any other social media platform, influencer marketing works for TikTok as well. Invite an influencer to be featured in your videos and you will immediately draw the attention of their followers. You can work with influencers on any type of TikTok videos or even ask them to create a video for your brand.
12. Workout Videos
Just like dance videos and tutorials, workout videos are also something that is popular on all major social media platforms. People love taking inspiration from their favourite social media influencers and copying their workout regimes. Even if you are not in the fitness industry, you can still post your own personal workout regime to attract more followers to your account. Here’s an example from a popular fitness influencer on TikTok.
13. Food/Cooking Videos
If you like cooking and often do it at home then you can post your cooking videos on TikTok. It is not easy to fit an entire cooking video in a few seconds, but it’s definitely possible. Just like with tutorials, don’t add commentary and make your videos fast-paced and self-explanatory. If you are not a cook, don’t worry, you can still post videos of the food that you eat.
14. Videos of Your Daily Life
Who says that you have to do something extraordinary to stand out? Some people have made it on TikTok just by posting about their life in general. Find inspiration from the most trivial things in your life and turn them into interesting TikTok videos. Here’s an example of a mom who has a successful TikTok account where she posts about her husband, kids, daily routine, and anything else from her life.
15. Live Videos
TikTok provides the option to stream live videos to your audience. You should try to incorporate live videos into your content mix as they allow you to connect with your audience in real-time. Live videos on TikTok, though not yet as popular as on Instagram or Facebook, have a huge potential that you should take advantage of.
Hopefully, these 15 types of TikTok videos have given you the inspiration that you need to create winning content for the platform. However, you should not limit yourself to certain types of videos. We strongly recommend that you experiment with different types of videos and find your unique style. The beauty of this platform is that you can make a video of anything that you like and post it. You never know, you might find people who enjoy your authenticity and weirdness.
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