WISHFUL Supports MICFOOD in Achieving Top 5 Rank During TikTok Shop Italy Launch

On March 31, 2025, TikTok Shop officially launched product sales in Italy, marking a major milestone in the platform’s expansion across Europe. As an official TikTok Shop Affiliate Partner, WISHFUL proudly supported our client MICFOOD in their first-ever livestream, which achieved an impressive Top 5 position in D5 tier rankings on the platform.

A Strategic Partnership Built for Success

To ensure a smooth and impactful debut, WISHFUL worked closely with MICFOOD to co-develop and test every aspect of the livestream strategy. Key preparation areas included:

• Product Link Integration We supported accurate and optimized product listings for a seamless customer shopping experience.

• Livestream Studio Setup WISHFUL helped MICFOOD design and build an engaging and brand-aligned livestream environment to capture viewers’ attention.

• Livestream Flow & Scripting Together, we crafted a detailed flow and presenter script, highlighting key selling points and fostering interaction to drive conversions.

Leading Through Innovation

As TikTok Italy opens its doors to eCommerce, this successful livestream underscores WISHFUL’s ability to guide brands through the new affiliate commerce landscape. From logistics to content, our team delivers end-to-end solutions that translate into measurable results.

With over 3,000 global supplier partners and a strong presence in the Italian market, WISHFUL is proud to be a trusted launch partner for businesses entering the TikTok Shop ecosystem.

Ready to Launch Your Brand on TikTok?

WISHFUL continues to empower brands and creators to grow together through performance-driven content, seamless affiliate operations, and local market expertise. Whether you’re a merchant or a creator, let’s turn your TikTok presence into real commerce.

📍 Learn more at www.wishfulitaly.com

📧 Contact us: info@wishfulitaly.com