Luxury Italian Fur Brand Mr.& Mrs. Italy sale in Wechat livestreaming

Mr. & Mrs. Italy is a luxury Italian fur brand founded in 2007, known worldwide for its iconic handmade pike coats.

Mr. & Mrs. Italy’s “Double 11” Live Room and the brand’s first live broadcast generated €20,000 in sales in 4 hours with WISHFUL Team, further developing the brand’s presence in the Chinese Italian community and Chinese markets with Wechat Livestreaming.