Are you ready to grow your business? Because TikTok Shop may help you to do it.
TikTok Shop has probably the best marketing on social media today. An extension of TikTok’s great shopping features, TikTok Shop brings together a range of features and tools to enhance your brands, such as live streaming, creator affiliate schemes and easy to create promotions.
First of all, let’s take a look at why TikTok is a great marketing opportunity.
TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone, with approximately 13.1 million users in the UK, with the expectation that there will be 15 million users in the UK by 2025.
The typical global TikTok user now spends an average of 19.6 hours per month using the platform. This figure rises to 27.3 hours per month in the UK, meaning that the country’s users now spend more than a full day each month watching short videos on TikTok.
The label that Tiktok is purely for Gen Z is outdated, which means there is space for users to experiment with social commerce on the platform. With such a broad range of users, audiences are likely to use the platform – so with its great shopping features, TikTok should be the app you experiment with next.
#TikTokMadeMeBuyIt
This hashtag has over 12 billion views to date. Social commerce has been booming on the platform since the introduction of in-app shopping, with TikTok stating that 37% of users who see a product on TikTok immediately want to buy it.
Live Streaming
Live streaming is engaging, captivating and sells.
With live streaming, you can connect with your audience in real-time. They can ask questions and get answers straight away in the live stream. You can show them the pros and cons and how the product looks directly to them and sell the product you are passionate about.
The platform also comes with great analytics, providing you with clear figures on views, user data and revenue to help you understand the power of your TikTok shop activity.
With such detailed data, you can inform your future product pushes around what’s working and what’s not.
Campaigns and promotions
TikTok knows the power of campaigns and promotions – that is why they’ve made it easy to create them:
TikTok campaigns: These are TikToks own campaigns; you can register your products to be a part of one. A recent one was their spring sale with products up to 70% off. It had 309 million views.
Flash sales: This type of campaign can only be used on one product at a time and the cost has to be lower than the original price. The items will have a special tag with ‘flash deal’ to encourage buyers and the campaign is limited to a short time frame.
Discounts: These campaigns can be applied to many products, in the form of x% off, or fixed price discounts that can last longer than a flash sale.
Free shipping: This campaign offers customers free shipping but comes with a special tag on the video to entice people in.
How to sign up for TikTok Shop?
Welcome to contact us to open your TikTok shop.
Wishful is a service company that offers a wide range of advertising services, collaborations on online-offline planning and digital payment options in Europe. Together with our subsidiary companies in China for B2B, B2C and Cross-Border Ecommerce is an important leader in serving European customers. With our rich experience, not only do we make the payment process simpler for our customers, but we also effectively support their business. The company has also established a deep partnership with TikTok, becoming the top agency for advertising announcements. Thanks to the popular live streaming channels with real-time controlled advertising management, your brand sales will always be kept monitored.
