Live Streaming Studio scene layout
The live streaming studio should have a “121” vertical screen composition with the following features:
Top: 1/4 white space for brand logo/Slogan, product stickers.
Middle: 1/2 of the screen for the anchor, keeping the eyes on the camera.
Bottom: 1/4 of the foreground console for the main products.
Live Streaming Studio lighting recommendations.
–Main light (off the top of the anchor position)
–Fill light (placed on both sides do not appear in the mirror)
-Auxiliary background lights (depending on the situation and the venue, can be set without)
The reasonable use of light can enhance the clarity of the live room and create a more advanced atmosphere.
–Clothing and beauty: use white light, close to the colour temperature of natural light, to facilitate the display state of clothing and cosmetics, skin care products and other products in front of the camera, reducing colour differences.
–Home: use warm light to make home furnishings more welcoming.
–Jewellery: combine the type and lustre of jewellery before deciding whether to use white or warm light.
Live Streaming Studio colour suggestions.
Live Streaming Studio
Suggestions for low saturation colours such as solid wood/dark/Morandi colours, which can be decorated with brand logos on the walls to reinforce the client’s mind.
The use of background fabrics to be replaced at will to give buyers a sense of freshness at a cost that is not very high and can be considered an option.
The colour of the soft assembly built in the live room should be consistent with the tone of the brand or match the theme of the live broadcast.
Virtual Live Streaming Studio
It is recommended that the anchor wears dark-coloured clothing with clear edges and a better button image.
The lighting in the live room should be tested and adjusted early. To avoid lighting problems, resulting in deviations in product colour, thus allowing the product to be snapped off by the green screen.
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