1. Higher threshold
Video is a relatively technical task. Video must be excellent editing and directing professionals. From a few to dozens of people, divided into footage, script production, programme planning, photographers, post-editors and lyricists. It is a much more technical job with a higher fortress. Once this aspect has steadily developed, you will have an advantage in many other areas, at least in terms of content marketing.
2. Stronger branding
For videos related to other shapes, you can embed or convey your brand ethos, brand image or product shape. Because it has so many levels, it has a number of levels for people. Interface level. Scene level. At the plot level, customer acceptance is high and resistance is low.
3. Multiple interactions
The short video platform has many scenarios where customers can interact and communicate. Now, when the video comes out, what else can you do? Customers can participate in activities, shoot their own videos and imitate our videos.
4. Broader channels
For example, a month ago, we sorted out how many live streaming service platforms there were in the market. After combing through them, we found that there would be 60 to 70 service platforms in the live streaming industry, which is not unheard of. Obviously, so many service platforms represent so much total traffic.
In the end, short video or content operation, it is a professional operation, you can not rely on a professional operation will be your product, your brand to build better and better, it is behind the matching is your overall operation concept. In the case of short videos, the creative design is what is behind it.
