Currently, TikTok’s advertising can be divided into five major categories, Brand Takeover, TopView, In-feed Ads, Hashtag Challenge and Branded Effect Ads.
1. Brand Takeover
TikTok Brand takeover ads just like the name suggest pop up as soon as users open the TikTok app and take over the screen for a few seconds and then change into an In-feed video ad. They also show up on the “For You Page” as still images, videos, or gifs with clickable links that lead to landing pages within TikTok. It is effective for creating mass awareness and driving sales since the ads show up in front of the right audience.
2. TopView
TikTok top view ads are similar to brand takeovers. The difference is that Top view ads do not cover the screen as soon as users sign in. They occupy the first In-feed post after 3 seconds. It shows up to 60 seconds of full screen video with auto-play and sound. This helps to increase brand exposure.
3. In-feed Ads
TikTok In-feed ads are the video ads that are displayed inside the native news feed as users scroll through the “For You Page”. They blend well with the TikTok feed. This makes it easy for users to quickly scroll past it. Creating a full-screen in-feed ad that is attractive will stop users from overlooking it. With In-feed ads, users can like, comment, share and interact with the TikTok advertising videos.
4. Hashtag Challenge
Hashtag Challenge is a brand-exclusive challenge launched by Branded hashtag is another popular ad on TikTok. It involves asking users to videotape themselves performing something like a dance or doing something in line with the product and posting it with a defined hashtag. The ads show up at the top of the discovery page. When users click on the hashtags, it leads them to landing pages on TikTok and a collection of other TikToks videos from the same hashtag challenge. TikTok hashtag challenges encourage engagement and brand awareness building.
5. Branded Effect Ads
Similar to the AR filters offered by Snapchat and Instagram, tTikTok branded effects allow businesses to create an ad with their own custom filter on the app. The ad can last up to 10 days at a time. It is a great and fun way to enable users to engage with your business.
Wishful is a service company that offers a wide range of advertising services, collaborations on online offline planning and digital payment options in Europe. Together with our subsidiary companies in China for B2B, B2C and Cross-Border Ecommerce is an important leader in serving European customers. With our rich experience, not only do we make the payment process simpler for our customers, but we also effectively support their business. The company has also established a deep partnership with TIKTOK（DOUYIN), becoming the top agency for advertising announcements. Thanks to the popular live streaming channels with real-time controlled advertising management, your brand sales will always be kept monitored.
