WISHFUL’s first cross-border e-commerce full-link system will soon land in Zhejiang, China!
Based in Europe, WISHFUL provides a wide range of e-commerce advertising services, online and offline channel planning, digital payment services and cross-border e-commerce business for all types of clients. It also provides planning and matching of B2B, B2C and cross-border e-commerce sales solutions for Chinese, European and American clients. The company has long-established deep relationships with various social media sales platforms, focusing on cooperation with multiple platforms under Byte Dance and becoming its advertising partner, as well as obtaining the qualification of first-class advertising agency of Douyin, first-class advertising agency of TIKTOK, and the first TIKTOK SHOP PARTNER qualification in the EU. Many Italian and European first-tier netizen economic companies, modeling companies and supply chain enterprises have reached strategic partnership with WISHFUL, and have a comprehensive chain system in supply chain selection, content creation, filming and promotion and e-commerce sales, hoping to develop in China to expand the advantages of domestic and international interoperability and facilitate product marketing and logistics.
The concept of WISHFUL HUB aims to facilitate domestic and international trade and provide more opportunities for business cooperation between China and Europe. Based on both outbound and inbound, it links domestic enterprises to overseas markets and introduces overseas branded products to domestic sales or agency operations. We believe Wishful Hub will bring more convenience and opportunities for business cooperation between China and Europe.
The three years under the pandemic were undoubtedly tough but cross-border e-commerce growth continued to accelerate during this period, with export B2C penetration raised to 12.2% by 2020. The pandemic has accelerated the global retail online trend, overlaid with strong growth in Chinese exports, with China’s cross-border e-commerce B2C exports reaching 2.18 trillion yuan in 2020, with an online penetration rate of 12.2%, up 3.1ppt from 2019; since 2021, according to the General Administration of Customs, 1H21 China’s cross-border e-commerce imports and exports have grown 28.6% year-on-year, with exports up 44.1% year-on-year . In fact, China’s cross-border e-commerce B2C exports have reached a compound growth rate of 68% from 2015-2019 before the pandemic.
Also in overseas pandemic has given rise to the “home economy”, consumers are more concerned about home office, indoor fitness, kitchen appliances related consumption, the number of large goods online shopping rapid growth; interest rates down, financial subsidies, further pull home, appliances and other consumer durables online shopping growth. According to Euromonitor data, the global home furnishings market in 2020, the proportion of sales of e-commerce channels from 11.5% to 17.7% rapidly; from the U.S. e-commerce platform in 2021 sales growth rate, home e-commerce Best Buy, Home Depot and WAYFAIR and other platforms to significantly increase sales growth.
In 2022 China re-liberalization, many merchants and brands have begun to take multi-platform store, the platform pattern or will be diversified. More and more Chinese and Italian sellers are opening stores on overseas platforms such as tiktok, Sizzle, Wish, eBay and Lazada, or building their own independent stations to diversify the platform risk. The platform ecology will be more diversified, independent stations may accelerate the rise. At the same time, both Chinese and European merchants will face logistics, sales channel docking, localization, payment platforms and other issues.
WISHFUL HUB’s advantage is that China’s e-commerce market is huge and consumers’ demand for online shopping is growing. with extensive experience in e-commerce advertising services, online and offline channel planning, digital payment services and cross-border e-commerce business, WISHFUL can provide consumers with a better e-commerce experience and thus expand its business, combining cross-border habits with local advantages. Leverage on a more powerful customer experience while enhancing the convenience of commerce for users. In addition, both Chinese and European markets have unique culture and consumption habits, WISHFUL will localize its brand and products through market exploration and expansion. According to the characteristics and policy advantages of the domestic and overseas markets, we will make suitable development strategies and plans to fully consider the localization needs and help to expand business better.
WISHFUL HUB will be set up in Zhejiang Province, which has the advantage of transportation due to its excellent location. It is close to the important commercial center of Shanghai and one of the important economic centers in the Yangtze River Delta region, which has a huge market potential. At the same time, Zhejiang is located in China’s southeast coastal economic zone, with Taiwan and Southeast Asia and other areas of close economic exchanges, conducive to the expansion of international markets. The government of Zhejiang Province has always paid great attention to economic development and foreign investment, and has given a lot of support and preferential policies in terms of policy. Zhejiang Province has also been actively attracting investment and providing preferential policies and services. Zhejiang has abundant human resources, especially in the field of e-commerce, and the establishment of Wishful Hub has provided more job opportunities in the region. Various industries are also gathered here, among which e-commerce and logistics are the mainstays, with a well-developed industry chain and industry clusters. Companies can easily find suppliers and partners and reduce procurement and logistics costs. At the level of culture and creativity, Zhejiang also has absolute advantages in going to sea, with a series of representative cultural IP products, which further fits the culture that WISHFUL has been committed to going to sea, starting from the products.
WISHFUL HUB’s business model will shorten the time for merchants to undertake and transit goods both inside and outside the country, and ensure that cross-border products can be sent out logistically while being shown through the live broadcast. Combined with goods QC, logistics return and dispatch, selection display, customer service center, traffic detection, business landing, performance space, bonded storage, advertising data model lab, a series of supporting services. We believe this will bring better user experience and higher satisfaction.
The establishment of WishfulHub is an important step for Wishful to expand its international business. We will continue to be committed to creating quality business opportunities and services for our global customers, and at the same time, we will actively explore and expand into new business areas to provide more diversified options for our customers. Looking forward to creating a bright future together!
