Wishful is committed to being the preferred platform for discovering superior products around the world. Always keep an eye on cross-border e-commerce current events. The global shopping trend of consumer retailing is accelerating e-commerce since the sudden epidemic of the 2020 global epidemic that prompted it. Online shopping will become the new normal of consumption, and it gives the cross-border export e-commerce industry a huge incremental space. As high as 35.8% said they will join online buying more often. The epidemic has accelerated the shift of consumer behavior from offline to online. In addition, as competition in China’s domestic market intensifies, companies are also desperate to find new incremental space. And cross-border e-commerce, as the next generation of mainstream trade forms, can help enterprises quickly enter the globalized e-commerce market, including, for example, the huge space of the consumer market in developed countries, and the market in developing countries reserved for higher profits, which is a typical blue ocean market.
And douyin e-commerce continues douyin’s high efficiency, and in the original incremental value to do wide and deep. Only douyin e-commerce to commodity content, through personalized matching as well as user-initiated search in the form of a two-way path to link the target user and the commodity, and finally the user has an interest in this commodity, he can be seeding, can be purchased, can also be repurchase. We bring a better experience for the user, and at the same time give our merchants the opportunity to grow their business.
For users, they can see more meaningful and different content in the same amount of time, and for creators, they can share information with users more efficiently. douyin’s ability to efficiently influence users is based on an underlying business model from the early days of ByteDance, a “growth flywheel” from creation to distribution to interaction. Through the efficient recommendation engine, accurate distribution to interested users, user interaction brings fans and traffic to the creators, who will naturally think of various ways to make different and good content. By forming a positive cycle, each link is efficient and the business grows quickly.
Now douyin e-commerce global purchase is currently developing rapidly, in the past two years, cross-border e-commerce infrastructure continues to complete the perfect on-line a series of open investment business upgrades, the current platform merchants year-on-year volume growth of more than two times. In order to better promote the rapid growth of merchants in the platform, the platform for the actual situation of the current douyin e-commerce global shopping incentives for merchants to reduce costs and improve efficiency, continue to incentivize merchants in the platform for rapid growth.
They have now issued three new policies in September to help merchants stationed in rapid growth!
New Merchants: September 1, after the opening of new stores within 60 days of the merchant store commission return (according to the size of the amount of return traffic coupons)
Volume leap: monthly settlement of GMV reaches the threshold to get the highest 500,000 yuan traffic rewards
Brand Acceleration Program:Customized incubation of 500 brands in douyin E-commerce Global Shopping from scratch to business explosion from small to large
Policy Period: September 1, 2023 00:00 – November 30, 2023 23:59
Merchant Coverage: All merchants of douyin cross-border global shopping, as well as new global shopping merchants that open stores during the policy period.
Program 1: Merchants Incentive
Participation conditions: after September 1, the newly opened store merchant new store is defined as: store to pay the completion of the deposit
Policy content: store + 60 days commission return (according to the size of the return amount of return traffic coupons) (excluding payment channel fees, do not repeat the return of commodity card commission-free, graphic commission-free)
Mode of reporting: no need to report the default participation of all merchants
Incentive form: small store with the heart to push the coupon Qianchuan elimination of the return of the red packet
Program 2: Merchant Leapfrog Incentive
Participation conditions: merchants who have opened stores before September 1, and whose historical monthly performance has never reached the incentive threshold.
Policy content: The first time a store’s 30-day settlement GMV reaches
1. 9,000 RMB: 500 RMB incentive
2. 50,000 RMB: 4,000 RMB reward
3. 250,000 RMB: 6,000 RMB reward
4. 900,000RMB:15,000RMB
5. 2% incremental GMV bonus for the first time the store 30-day settlement GMV reaches 2.5 million/8 million/10 million or more (compare to May-July daily average).
Mode of submission: no need to submit all merchants default participation
Reward forms: small store with push coupons, Qianchuan return red packets, Qianchuan grants (sent to the store Xiao Er)
Program 3: Brand Acceleration Program
Participation conditions: all cross-border merchants can participate
Policy content: customized support program, providing up to 3% incremental settlement incentives
1. 7+14+7 (days) program, of which 7+14 (days) is mandatory. 2. (7+14) program is optional.
2. (7+14) overall settlement GMV – (May-July daily sales * 21) = Incremental
3. Incremental * 2%~3% = Reward
Reporting method: contact the industry to report the final rewards as well as the target will be determined individually to form an e-mail confirmation
Reward form: small store with the heart to push coupons, qianchuan returns red packets, qianchuan grants (sent to the store second) Goods supplement (contact the second in advance)
Policy incentives restrictions
- Accounting for incentives (the last day of each month), the merchant experience score limit of 64 points, less than 64 points to cancel the incentive qualification “commission incentives” in 2023 at the end of December uniformly issued in November after the opening of the store later merchants may receive incentives for the year 2024.
- “Leapfrog Rewards” will be issued at the end of each month, and the incentives will not be repeated for each level of incentives, and the highest incentives will be awarded for multiple leapfrogs in a single month. 3.
- incentives rounded to the nearest hundred, less than 1,000 yuan incentives issued by the small store with the heart to push the coupon, 1,000-100,000 yuan incentives within the merchant can choose to reward thousands of Sichuan return red packets or small stores with the heart to push the coupon, incentives for more than 100,000 merchants can apply in advance for more than the goods.
- Rewards issued: flow coupon rewards issued to the merchant corresponding to the cross-border Chianchuan account, such as and no account can be communicated to the second generation of the industry issued to cast the account.
- “Brand Acceleration Program” according to the merchant’s goal to set a separate incentive standard, the maximum is not higher than the incremental settlement of GMV of 3% of a single merchant rewards: not more than 5% of the policy period of the merchant settlement of GMV rewards.
All amounts in this policy are calculated in RMB currency.
It has become an important mission of WISHFUL to help brands to enter the sea. At the same time, WISHFUL actively introduces high-quality partners to provide global merchants with more diversified choices and services of the whole industry chain, so as to realize the goal of sustained sales in B. WISHFUL provides a series of store and live room management services for you to open up the whole industry chain of e-commerce. In terms of store management, WISHFUL can help you set up douyin Shop and TikTok Shop. Our professional team will provide you with all-around, all-chain advice program. Strategies and recommendations to help you better understand the rules and processes of the platform. Attract more accurate conversion.
