WeChat channels is a platform to record and create in the form of videos and pictures, using short videos within 1 minute, or 1-9 pictures to share life and feelings with people in the Internet world. Simply put, WeChat channels is a platform where everyone can record their lives and show themselves, and it is also an important window for everyone to understand the world and others.
Advantages of the WeChat channels.
1- Flow:
Connected to 1.2 billion WeChat users, no traffic cap, through WeChat friends, group chat, WeChat public accounts, WeChat moments, Mini-programs and other free traffic for the Wechat channels to attract traffic, fast growth, fast fission.
2- Retention:
The floating window function is always online, so users can play with their cell phones while watching live streaming, and the churn rate is much lower.
3- Conversion:
Unified account system (WeChat ecology) + mature transaction closed loop (Wechat channels + community + public accounts + Mini-store + Mini-program ecology) + strong social trust base, helping enterprises to convert efficiently.
4- Private domain:
open a variety of private domain diversion methods, help private domain sedimentation through private domain operation tools, revitalize private domain users.
The value of the Wechat channels
The value of the Wechat channels is not only the video number itself, but the entire ecosystem connected to the Wechat channelsr, the core of which is “connection”. Simply summarized, that is, the Wechat channels can connect people, connect content, connect business, with the video number, connect the entire WeChat ecology. And the WeChat ecosystem, how important is the proportion of daily life, we all have a deep understanding.
The Wechat channels is mainly diverted through five major contacts, which are Wechat channels fission (likes, sharing and collection), community distribution (group chat and single chat sharing), Moments sharing, public accounts article inlay, and configuration of Wechat channels in search.
Through the Wechat channels eventually lead users to follow the Wechat channels, public accounts, and enterprise WeChat, really achieve user retention
Connecting content: As the official brand “business card” of the company, the distance between the company and the user is narrowed.
For the brand, the Wechat channels is like a social business card for the company, and users can perceive the power, culture and heritage of the brand from the Wechat channels. As the Wechat channels can be rich in content dissemination, enterprises can shoot a variety of types of content, such as brand-oriented, directly on the Wechat channels can be released in the corporate brand film, brand activities, brand stories, etc., can also be content-oriented, such as product introduction, new product recommendations, spokesperson activities, etc., more directly, can also be the direction of selling goods, such as live with goods, promotional activities, offline stores to attract traffic, etc.
Connecting business: connecting Mini-stores and Mini-programs through Wechat channels, assuming the role of transaction and service.
The dynamic page of the Wechat channels can directly display the commodity links, and jump directly from the commodity links of the Wechat channels to the order page of the Mini-program, shortening the transaction path, while the video floating window plays, users can view the product parameters in detail on the Mini-program page, prompting users to complete the transaction. At the same time, the dynamic page of the Wechat channels can also display the information of WeChat Mini-Store, click on the tag, directly enter the product profile page, and then jump to the Mini-Store order page, one click live, one click open store, easy to bring goods to cash.
Although at this stage, Tencent’s Wechat channels still lags behind Jitterbug and Racer, but the momentum of the Wechat channels is strong, while with the power of the WeChat ecology, the potential of the Wechat channels is not to be underestimated, not modestly said, is already the “invisible champion” on the short video track, you business owners must layout the video number early to improve the WeChat private domain ecology.
