TikTok recommendation mechanism
If you want videos to increase traffic, you must have a clear understanding of the recommendation mechanism of TikTok.
1.Decentralization
The core algorithm of TikTok is decentralization. The decentralization is what gives the TikTok platform the most advantage over other social software and is also the fairest to users. The biggest difference between TikTok and traditional social media such as Instagram and Facebook. Is that even if you don’t have a fan base, your video will still be watched. Also if your content is good enough, it will be trending. Your work will be allocated a base of traffic to ensure that really good content is not buried because of no followers.
2. Traffic Pyramid
TikTok’s traffic is in the form of a traffic pool, and the size of the pool is stacked in descending order, like an inverted pyramid.
The primary traffic pool is 300, then 3000 …… increasing step by step.
TikTok’s decentralisation mechanism will ensure that each video will have a base traffic allocation, which is the primary traffic pool. Recommendations to the next level of the traffic pool are then decided based on the specific performance of your completion rate, like rate, comment rate, retweet rate and follow ratio.
Five indicators for optimising videos
According to TikTok’s recommendation mechanism, we know that every video we post will enter an “elimination race”, and only videos with good performance will be recommended to the next level of the traffic pool, the rules behind the mechanism determine the indicators of high and low videos.
The TikTok platform has five indicators to measure a video’s performance: like rate, comment rate, retweet rate, completion rate and follow rate.
1. Like rate
The likes rate refers to the ratio of likes to total plays. If the calculation shows that your likes ratio is less than three percent, it means that your video is not useful and interesting enough.
2. Comment rate
Comment rate is also a very key indicator, if the comment rate is less than 0.4% means that the content lacks resonance.
3. Retweet rate
If your retweet rate is less than 0.3%, it means that the content is not new or valuable enough.
4. Completion rate
The completion rate is the most important of the five indicators, so we need to put a lot of effort into optimising this. Check if your completion rate is above 30%, if it’s below that, you need to take it seriously. We need to reflect on whether the beginning of the video is not engaging enough? Or is the end too long?
5. Follow rate
When this value is less than 0.1, it means that the account does not have distinctive features and users lack the motivation to pay attention.
Using hashtags well
1. What is hashtag
Hashtag is a character with a “#” sign after the title when a user watches a video.
Assuming you post your video with this hashtag, then your video will appear in the search results. Assuming that your video has high engagement and heat at the same time, then it is highly that your video will appear in the popularity list, which means that this hashtag brings you traffic from users who follow this Hashtag.
2. How to use hashtag
The number of hashtags
The first thing we need to be clear about is that the number of characters in the video title plus the tags cannot exceed 150. Of course, it does not mean that more tags are better, TikTok hashtag number is generally from 1 to 3, after practice found that 5 tags is relative ideal.
The size of hashtags
The size of the tags refers to the number of its corresponding search results, the size is relative, such as a tag search results is 100,000, and another tag search results is 10,000, the first tag is relatively large tag. We should not take it for granted that using large tags is good, because the use of large tags may lead to your video not being shown or not being refreshed for a while. So try to be combined with the situation of their own account to take the form of small, medium or large, and then properly increase the proportion of the use of large tags when your account weighs up.
How to choose hashtags
Choose according to the positioning of your account
Browse popular hashtags
Learn from your peers
Using Promote
Promote is a paid promotion tool for the TikTok system.
How to use Promote
Open Promote. Click on your profile, find Settings and privacy in the top right corner, go to Creator tools and find Promote
Choose the video to promote, then you need to choose the promotion target of the video, you need to pay attention to choose your target users, and set the budget and time.
