In the Internet age, the development of any industry is inseparable from the network marketing, and the current network marketing ploy has a variety of, relatively rare is the old soft marketing, search marketing, self-media marketing
In recent years, the production of short video marketing and promotion began to gradually explode, so that the user range of the usual short video industry is growing rapidly, to those who choose to produce short video marketing and promotion of the industry has brought a rich reward. In the past, many enterprises also want to produce short video marketing and promotion, but we do not know much about this marketing method, the following let the media box to share with you the production of short video marketing and promotion of several mainstream marketing method experience it.
1 advertising implantable marketing
This marketing method is mainly to use the fans of the net red to suspend the implementation, because most of the flow of non-mass characters in practice is not big, only those flow stars and some net red flow is definitely bigger, fans are also more, then these net red only need to sloppy release a few video oral, patch advertising can provoke fans to communicate widely, but also to absorb those consumers to suspend consumption, to arrive at the enterprise do The purpose of making short video marketing promotion.
2 the scene indulge in experiential marketing
Many consumers are more concerned about the characteristics of the product, so some advertisers prefer to go through the characteristics of the product to shape a specific scene, to add the product’s taste experience, to stimulate the user’s desire to purchase. In fact, this way is to allow users to feel the benefits of the product early, so that we can identify the advantages of the product, and then complete the important characteristics of the product interest transmission.
3 the emotional resonance of the custom-made marketing into
This way is a lot of enterprises and companies commonly used, they are secondary to some hot spots in society, with the help of these hot spots to suspend the communication, but this communication is not simply short video propaganda, but the use of short video to trigger the user emotional resonance and deep thinking, multi-angle, deep-seated to the public transmission of corporate values, progress in the public sense of corporate identity. In particular, the rendering of the topic of affection is often more in place.
