1、TikTok content marketing
The first marketing method is free (compared to the remaining two are free, promotion costs will be lower, but advertisers need to pay for manpower)
Register the enterprise’s TikTok account, and through the account to release the brand, product-related knowledge introduction class video.
We have to ensure that there is good video quality and quality video content, when the video has quality content presented, there will be the possibility of getting the video on the recommendation page when the video content successfully on the recommendation page, then the video exposure and target audience will follow!
Through TikTok to do content marketing, then our TikTok video advertising to have the value advantage. When a user comments in the video comment section, we also need to reply, when a user through the account private message corporate account, also need to be a reply yo
2、TikTok advertising
The second is to place TikTok ads, after placing ads, advertisers can see the effect of advertising within 13 days of advertising.
TikTok advertising is mainly information flow effect advertising, users open TikTok, in the process of video playback will have the word “advertising” video content is the official TikTok advertising space.
The biggest benefit of TikTok advertising is that it helps advertisers to show their video content to more target audiences, allowing more users to see the advertiser’s advertising video content, and it also allows the advertisements to be placed to the users who have the most purchasing needs, and through the promotion of advertising links, allowing users to directly purchase products through the advertising links.
When doing TikTok advertising, you need to open an advertising account first and pre-deposit a certain amount of advertising cost in the advertising account, and later the advertising cost will be directly deducted in real time according to CPC (click) and CPM (thousand exposures)
3、Influencer marketing
Influencer marketing is to find Influencers who have a large fan base on TikTok. When looking for Influencers to cooperate with, we can try to find a brokerage company to cooperate with, or look for MCN agencies to cooperate with. When picking the right online celebrity resource, we need to find one that fits well with our product or target.
Being a weblebrity resource can help get more video exposure, but the target audience coverage is still relatively limited, only able to show some user groups.
