Once you’ve developed a strategy, it’s time to start implementing your plan. Keep the following TikTok marketing best practices and tips in mind when creating and posting content.
Keep it real. With so much information available on TikTok, it’s important to keep it real and make your content stand out. You don’t need to post videos that sound like a sales pitch, that’s not why users are on TikTok. TikTok users want to be entertained or informed, not sold to. Spend some time on the app yourself before you start your TikTok marketing campaign. Once the algorithm learns what you like, it will push quality content to you and you may be inspired to add ideas to your own content.
TikTok aims to feel like a community, with individuals posting relevant and authentic content. 4K videos, beautiful clips and ‘cinematic’ or ‘corporate’ content can alienate users.
Since most of the content is shot, edited and uploaded on smartphones, it’s normal for your TikTok page to look a little less branded than your other social media channels. Brands like Chipotle and Wendy’s are great at trading their carefully tweaked corporate messages for a real connection with many of their followers.
