TikTok, the social app that is now taking the world by storm. In the TikTok world, authentic content marketing has a definite advantage. Users prefer raw, engaging videos over other social media platforms, rather than the highly edited, curated posts that brands typically produce for platforms like Instagram and Facebook.
This difference in style allows TikTok creators to create a connection with their audience that is difficult to do elsewhere. It also makes TikTok a very noisy platform, but it is also a potential gold mine for creators who can strike the perfect balance between authenticity and marketing
While TikTok shares many similarities with popular platforms such as Twitter and Instagram, it should not be confused with common social media networks. Unlike other platforms, TikTok uses a unique discovery algorithm that gives every video an equal chance of being distributed, regardless of how popular the content creator is. This allows for rapid expansion of social media presence, rapid growth and almost unlimited camp testing.
The biggest difference between TikTok and other social media platforms, especially Facebook and Instagram, is that the latter’s homepage consists mainly of people you know and channels you follow. TikTok does the opposite, prioritising videos from creators you haven’t seen before.
TikTok’s user interface is designed to keep people within the app for as long as possible, longer than channels such as Facebook and Twitter. With TikTok, you can also add a link to your Shopify website in your profile.
TikTok is a particularly useful tool if you want to reach a younger demographic, with 62% of its audience aged between 10 and 18. Based on these demographics, you can tailor your videos to what Generation Z likes to consume and use your understanding of the algorithm to create virality.
