TikTok now has nearly one billion monthly active users worldwide. Its fast format and seemingly inexhaustible supply of content make it quite addictive too. Users spend an average of 52 minutes a day scrolling through random videos.
Whether you use TikTok or not, there’s no denying that you can reach a huge audience.
Your social media presence may still be the same old channels like Instagram and Facebook. But don’t ignore TikTok just because it caters to a younger audience. if you do, you’re missing a big opportunity.
TikTok has a vast audience, and users on TikTok are highly interactive and engaged.
On TikTok, it doesn’t matter what type of product you sell, what matters is whether you can incorporate your brand into viral content. If you put your unique twist on popular short videos, your videos can build brand awareness by gaining the attention of thousands of potential customers.
How to sell on TikTok
Step 1: Create your account
First, download the TikTok app on your phone and select Create an account. If you already have a personal TikTok account, you can also create a second account for your business. You will be able to switch between your accounts in the TikTok app.
After you have entered your login details, you will be prompted to create a username for your account. Try to keep your social media username as consistent as possible across different platforms so that customers can easily identify your brand.
Once your account has been created, add a profile picture, a short bio and link your Instagram and Youtube accounts.
Step 2: Switch to a Pro account
TikTok users can choose to use either a “Personal” account or two different types of “Pro” accounts.” Creator” or “Business”.
When you first create an account, the platform defaults to a personal account. There are some benefits to changing your account type to a professional account, such as the analytics feature. In addition, it is free to use. Here is a brief overview of each account type.
Personal. For everyday users who primarily use TikTok to view other people’s videos.
Creator. Creator accounts are for everyday users who post and try to grow a following. The benefits include detailed analysis of your videos, such as viewer age groups and statistics on viewer coordinates. Once you get 10,000 followers, you can also join a creator fund to monetise your views.
Business. Note that with a business account you will not be able to join the creator fund, but you will still be able to access detailed analytics. You will be able to add a link to your bio (for example, for your Amazon storefront), business contact information, access to unique engagement solutions, performance tracking, and advertising solutions.
If you want to promote your business or brand, a business account is the best option for you.
Step 3: Start creating content
Now that your account is set up, start creating content!
Try to create content that is fun and entertaining and not too commercial. The key is to keep viewers engaged so they will want to re-watch and even share the video with their friends. The more people who view and share your content, the more TikTok will recommend it to other users.
Try to grab the viewer’s attention quickly within the first three seconds of the video. If you don’t, they’ll scroll to the next video.
Step 4: Engage with your audience and keep your video style consistent
As you start to get views, likes and comments, it’s important to actively engage with people’s comments.
It’s also important to be consistent with your videos. If you only post once or twice a week, you probably won’t gain the reach you want. If you stick to posting at least once a day, one of your videos is bound to go viral at some point.
You’ll soon find that it’s much easier to grow a TikTok account than an Instagram or Youtube account. As long as you keep posting interesting, engaging and entertaining content, your account will grow in followers.
Start promoting your brand on TikTok
Whether it’s through your own branded TikTok account or through influencers, you really should be promoting your products on TikTok.
Showcase your brand or product through creative content. Growing an audience on TikTok is much easier than you think, you just need to get out of your comfort zone and go for it!
Ready for your product to become the next viral TikTok sensation? Start creating content!
You are also more than welcome to actively contact us with a team of professional TikTok operators and creators to provide online promotion for the brand, as well as a 4K quality, live studio.
