Recently DOUYIN is really too hot, everywhere you go you can see people brushing DOUYIN, I also like to be brainwashed like simply can not stop! Not only that, many people are also shake the sound of a lot of toys, the following golden trick to tell you how the mushroom head face changing toys are on fire? How is it marketing? Mushroom head face-changing toys firstly exploded in DOUYIN, followed by becoming a hot model in the network mall. Its success mainly comes from three aspects, the following will introduce its success experience one by one.
First, it is a timely product
Its prototype comes from the mushroom head graphic on social networking sites, funny and even a little silly is its outstanding features, which is also an important reason why it is loved, especially the frequent use of young people on social networking sites, so that people who want to seize the business opportunity. But how to use, in what platform to promote, become the first to consider the focus of the mushroom head toys. The plane has long failed to meet people’s entertainment needs, short video and three-dimensional image become popular nowadays, DOUYIN in the field of short video, so that this product has a foothold, the mushroom head into three-dimensional toys, through interesting video, released to DOUYIN, to attract the attention of young people, is the material conditions for this product to become a hit.
Second, observe and summarize the mentality of young people nowadays. The emotional basis for the mushroom head face changing toy to become a hit. The success of DOUYIN, in terms of audience user activity, is a manifestation of the mentality of young people who love carnival, pursue fashion, and participate in popularity. These users on DOUYIN are able to experience different forms of entertainment, and not only enjoy themselves in it, but also spread it to others, so DOUYIN is a platform for young people to gather, and also has social functions accordingly. Mushroom head face-changing toys in the minds of young people is a fun, popular, stress relief artifact, the role of this product for young people and DOUYIN coincide, so the combination of the two, can collide with different sparks, so that young people feel the novelty, to meet the DOUYIN users to participate in the popular mentality.
Third, the product should be based on the purchasing power of the platform audience, purchase channels, etc. to determine the selling price, product type, etc. Complete a product stereotypes, pricing and sales channels, after-sales service, etc. By making different shapes of mushroom head toys, the audience can both have fun and buy with confidence, in order to make the product recognized among young people.
Mushroom head face-changing toys can become a pop toy, certainly has a lot to do with relying on the DOUYIN platform, but its own product marketing strategy both to meet their own, but also in line with the DOUYIN positioning, worthy of many goods to learn from.
