1. Highly interactive
Short videos are a medium that allows companies to communicate with users in multiple directions, and this two-way or multi-way interactive feature can pass on user feedback to companies. In addition, user comments and sharing can play a role in creating momentum for the company’s short video marketing, for example, some controversial content, if users generate intense discussion in the reply, then the click rate of the micro video will also skyrocket, which will further expand the awareness of the company’s brand.
2. With a strong public
Nowadays, many videos on short video platforms are released by individuals, without any group or authority, and only represent their personal sharing, so they are more popular.
3. Strong entertainment
Nowadays, short videos are mostly in the direction of relaxation, fun or entertainment, because this can bring entertainment and soothing content for the public, and mental pressure in the life of the user, because of this, short videos are quite popular with the public, and enterprise short video marketing to seize this point, it is easier to produce effective communication, and easier to achieve marketing success.
