From the perspective of the current promotion situation in the Chinese market, short video operations and live platform promotion and marketing have gradually become the mainstream trend. As one of the main products of the WeChat platform, WeChat Channels is also a great showcase for promotion and communication. Whether it is project promotion, product communication, or corporate branding, it is extremely suitable. We summarise the four main advantages of the WeChat Channels for promotion and communication.
1 Public domain traffic support
The reason why WeChat Channels has become one of the mainstream communication channels at this stage is that it relies on the WeChat ecosystem, a powerful public domain traffic platform. According to the latest statistics, WeChat and WeChat had 1.25 billion monthly active users in the second quarter of 2021! And as one of the main products under the WeChat ecosystem, the WeChat platform provides multiple channels for users to jump to WeChat Channels links. This includes operations such as discovery page display, interlinking with public numbers, and interlinking with enterprise WeChat. With the powerful public domain traffic of the WeChat platform, the coverage and depth of discovery of the WeChat Channels itself is also extremely impressive.
2 Simple and convenient operation
WeChat Channels operation is mainly reflected in two levels, the first is the account operator release level. WeChat Channels content editing and publishing, can be carried out through the mobile terminal, when we will produce a good video material stored in the phone, at any time can be operated. From the reader’s point of view, it is easy to jump into the video via the WeChat platform without having to download a separate app, and when you have finished reading, you can exit the video page and jump back to WeChat itself, which is also easy and convenient.
3 Share quickly and quickly
For promotional marketing, timeliness and convenience are both extremely important elements. Because if the timeliness is not kept up, there will be a lag in the message. And if the sharing method is too complicated, it is not conducive to promoting to a wider audience. The WeChat Channels can be shared with friends, communities or specific friends in one click, making it extremely easy to share. In terms of timeliness, as soon as the account operator releases the prepared video material successfully, it can be immediately disseminated and promoted, which is extremely fast and efficient.
4 High Reach Rate
For the promotion of enterprises, the high reach of advertising is also one of the most important judgment indicators. The content pushed by the WeChat Channels will first be displayed on the discovery page. If the user is already following the account, then the main account will be prompted with a message each time when the subsequent content is pushed. In terms of actual results, the reach of the promotion is extremely high.
