Video Creative
Spark Ads Pull
There are no specific restrictions, as long as everything is already successfully uploaded on the TikTok app.
- •Aspect ratio of uploaded videos is normally less than 2.2 (eg. 16:9=16/9=1.7778), no other restrictions on resolution, bitrate, file size.
- •Video format of uploaded videos is normally .mp4 or .mov
- •Video duration:
- ◦No restrictions. Spark Ads (Pull) can support all video lengths on TikTok organic videos, as long as users can successfully publish the video on TikTok.
Non-Spark Ads
- •Dimension:
- ◦Vertical (recommended): 9:16, ≥540*960px
- ◦Horizontal: 16:9, ≥960*540px
- ◦Square: 1:1, ≥640*640px
- •Format Supported: .mp4, .mov, .mpeg, .3gp .avi
- •Video Duration: 5-60s, recommend 21-34s.
- •File Size: ≤500 MB
- •Bitrate: ≥516 kbps
