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    About Us

    Wishful is a service company that offers a wide range of advertising services, collaborations on online and offline planning and digital payment options in Europe. Together with our subsidiary companies in China for B2B, B2C and Cross-Border Ecommerce is an important leader in serving European customers.
    With our rich experience, not only do we make the payment process simpler for our customers, but we also effectively support their business.
    The company has also established a deep partnership with TIKTOK(DOUYIN), becoming the top agency for advertising announcements. Thanks to the popular live streaming channels with real-time controlled advertising management, your brand sales will be always kept monitored.

    Corporate History

    Born after the China-Italy trade cooperation, in 2017 it was incorporated into the Italian Regards Group. After being properly optimized, the company started with import and export activities for the Group, as well as some basic services for brand building in China and Europe. In line with the needs of the times, in 2019, we signed an agreement with PACYPAY, the UK parent company specialising in electronic payment services, to expand our activity by helping online and offline European companies open their accounts. We have recently become a partner of Jitterbug, which enable us to reach cross-border e-commerce business cooperation between China and Europe and to optimize the management of investment and advertising.

    Our Bussines Scope

    Many years of cooperation between China and Italy encouraged us to constantly expand our product range and improve our trading platform technology, dealing with the different cultures of the two countries and facing the problems which might come up. The focus on the China-Italy market allows us to define together the right marketing business which includes different areas, such as luxury, new retail and internet industries. More and more companies will dedicate campaigns to video creation, taking advantage of MCN Marketing Strategies and promoting social live streaming marketing events. That’s how we offer a 360-degree service to Chinese and European companies.

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