Shopping habits have been shifting away from physical retail and toward e-commerce for some time, but the COVID-19 pandemic has greatly accelerated this movement. Consumers are becoming aware of how simple and convenient online shopping is, so much so that it is predicted that there will be 145.7 million more online shoppers in2020 than the previous year, totaling an estimated 2.26 billion digital buyers – an increase of 6.9% from 2019. At the start of the pandemic, a Worldpay from FIS survey of 33,000 people across 12 countries found that 38% of people were shopping more online. Accordingly, the global e-commerce market is forecast to surpass 6 trillion USD by 2024. The popularity of online shopping extends to purchasing from online stores in other countries. The cross-border e-commerce market is growing at double the rate of domestic e-commerce, driven by consumers seeking brands or products unavailable in their home country and more competitive pricing. Worldpay found that 55% of online shoppers worldwide have purchased from another country in the last 12 months. E-commerce has gained traction across virtually every product category as consumers continue to avoid physical stores even after lockdowns lift, diverting budgets from leisure activities and travel. Merchants can no longer ignore the need for a comprehensive global e-commerce strategy.
Wishful is a service company that offers a wide range of advertising services, collaborations on online-offline planning and digital payment options in Europe. Together with our subsidiary companies in China for B2B, B2C, and Cross-Border Ecommerce is an important leader in serving European customers. With our rich experience, not only do we make the payment process simpler for our customers, but we also effectively support their business. The company has also established a deep partnership with TIKTOK（DOUYIN), becoming the top agency for advertising announcements. Thanks to the popular live streaming channels with real-time controlled advertising management, your brand sales will always be kept monitored.
